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9-378-173
1978/01/01
Porter, Michael E.
Other
3p
1983/02/28
Canada;United States
Photographic equipment & supplies
1976
- 1976
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Describes additional events in battle between Polaroid and Kodak outlined in Polaroid-Kodak. Includes the competitive actions taken by the companies such as the introduction of customer rebates and bonus plans with dealers. Details the new products of each company and the marketing practices employed. Designed to allow a contrast to Kodak''s entry into instant cameras.
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Patents;Industry analysis;Strategic planning;Marketing strategy;Market entry;Product introduction;Competition;Focusing on customers;Competitive strategy
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Supplement, (9-378-174), 1p, by Michael E. Porter;
Supplement, (9-378-175), 2p, by Michael E. Porter;
Supplement, (9-378-176), 2p, by Michael E. Porter;
Supplement, (9-378-177), 2p, by Michael E. Porter;
Supplement, (9-378-178), 3p, by Michael E. Porter;
Supplement, (9-378-179), 2p, by Michael E. Porter;
Supplement, (9-378-180), 1p, by Michael E. Porter;
Supplement, (9-378-181), 1p, by Michael E. Porter;
Supplement, (9-378-182), 1p, by Michael E. Porter;
Supplement, (9-379-149), 1p, by Michael E. Porter, Mark B. Fuller;
Supplement, (9-793-086), 3p, by David B. Yoffie
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